Curriculum Vitae
Christopher Goodman
T: 702 861 3620
Summary
Hello! I'm a creative musician and digital marketer that loves to do things that are artsy; furthermore, at the same time, I have the capacity and knowledge to do analytics and find it quite interesting when I find actionable insights that can produce results. I have experience as a Marketing Director overbooking a local maid agency through Google Ads, Yelp, and SEO/SEM.
Employment
Digital Marketing Specialist March 2022 – Present
McShane, LLC. Las Vegas, Nevada
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Create high-quality websites (Wordpress, Wix, and Squarespace) that are mobile-first and incorporate SEO strategies for gaining higher visibility in search. Creating high-converting creative assets for display ads, Paid social media marketing, and organic social media posts. Designing merch and managing shops for clients. Maintaining relationships with clients via email and phone. Training interns and collaborating with team members to deliver the best products and services to clients.
Front Office Assistant Dec 2020 – Present
Goodman Realty Las Vegas, Nevada
Performing duties in managing real estate office activities. Completing customer forms, scheduling appointments, vendor and tenant billing. Processing payments to rental owner. Interact with vendors to schedule maintenance, and following up to ensure work has been completed. Interacting with renters in producing and processing rental applications, in-processing & out-processing of tenants and home owner clients. Taking pictures of the properties and listing them using the GLVAR online portal.
Marketing Manger July 2021 – Dec 2021
VisCap Media Las Vegas, Nevada
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This position required expertise in content marketing management. Content marketing management included managing organic social media marketing channels (Facebook, Instagram, TikTok, YouTube, Google My Business posts, and podcasts), writing blogs for Top of Funnel & SEO with keyword research, and SEO/CRO for the WordPress website. Monitoring Google Ads campaigns (Search, Display, and Video), performing email marketing, and setting up Google Analytics. Strategic marketing skills needed include creating an IMC & Creative Brief, creating sales offerings, creating a media plan, and executing marketing campaigns. Taking quality photos and videos of BTS, and preparing the content to post was also require. This position required being an assistant on-set behind and in front of the camera.
Marketing Project Manager March 2021 – June 2021
Regulus Media Group Las Vegas, Nevada
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Some of the duties performed for this position include scheduling, managing accounts, acquiring new clients, and assisting with operations. PipeDrive CRM was fully designed with stages designed to reflect the customer journey and service quality blueprint of the organization. Email templates for B2B and communication members were implemented. Some other tasks performed include project management in Asana, digital marketing, traditional marketing, and drawing up creatives. The Marketing Project Manager is also responsible for creating IMC Briefs, Creative Briefs, and customized service packages for current and potential clients.
Marketing Director Aug 2020 – March 2021
Magic Maids Las Vegas, Nevada
The Marketing Director position at Magic Maids is responsible for all marketing that Magic Maids conducts. Some tasks associated with this position include: optimizing SEO/SEM for the GoDaddy website, creating and monitoring social media channels/posts, doing quotes and scheduling, and all forms of traditional and digital marketing that is necessary. This includes Facebook Ads, Yelp Business, Google Ads, EDDM, and direct marketing. Overbooking became a major issue after Google Ads and Yelp were implemented. I was also expected to respond to reviews across all platforms, and schedule/ screen potential maids for hire.
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Front Desk April 2020 – Aug 2020
Spring Valley Surgery Center Las Vegas, Nevada
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Some of the daily tasks include: paperwork, filing, keeping logs of procedures, check-ins, scheduling patients within the Aprima software, checking patients’ insurance, preparing charts, and assisting the nurses with daily tasks.
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Marketing Intern Feb 2019 – May 2019
Bruce Goose Melbourne, Australia
Some tasks associated with this position include: creating a social media calendar for one year, making five mock social media posts, and setting up reviews on GoDaddy, Google, optimizing the SEO/SEM, and Facebook using the Yotpo app.
Education
Bachelor of Arts Degree (Marketing) Graduated Feb 2020
Royal Melbourne Institute of Technology Melbourne, Victoria
High School Graduate (Biology) Graduated Jun 2013
West Career and Technical Academy Las Vegas, Nevada
Certifications
Google Garage Fundamentals of Digital Marketing
Google Ads Display Certification
Google Ads Search Certification
Google Ads Measurement Certification
Google Ads Video Certification
Google Ads Shopping Certification
Portfolio
https://www.linkedin.com/in/christopher-goodman-b338b4164/