Chris GoodmanJun 23, 20212 min readSWOT VS TOWS AnalysisThe SWOT analysis is great a great snapshot of an organization; however, the TOWS takes the analysis one step farther to extract key insight
Chris GoodmanJun 16, 20213 min readDesktop Vs. Mobile MarketingWhy should I care about mobile advertising and how does it differ from desktop advertising? In recent times, it is more common for an...
Chris GoodmanJun 7, 20215 min readSocial Media Marketing Best PracticesDo you use Facebook, Instagram, Twitter, Pinterest, or TikTok? If you do, you should notice that the posts, audiences, and the format of...
Chris GoodmanJun 2, 20213 min readBots and Bots of Fake AccountsBots and fake accounts have taken over our social media platforms! What are bots? Lutz Finger from Forbes defines bots as ‘Bots are...
Chris GoodmanJun 2, 20212 min readMetadata – Demystifying Search EnginesSo, just last night I was playing around with my Soundcloud account (don’t worry, it’s not that great) when I realized that there was an...
Chris GoodmanJun 2, 20213 min readUsing Big Data for Marketing – Creepy or Convenient?Have you ever wondered how ads know what you want to purchase before you even thought of it? Well, occasionally this happens to me...
Chris GoodmanJun 2, 20211 min readSocial Media Marketing (Past, Present, and Future)Social media marketing is an ever-changing landscape that businesses need to adapt with in order to stay relevant and in the minds of...