The SWOT analysis is great a great snapshot of an organization; however, the TOWS takes the analysis one step farther to extract key insight

Why should I care about mobile advertising and how does it differ from desktop advertising? In recent times, it is more common for an...

Do you use Facebook, Instagram, Twitter, Pinterest, or TikTok? If you do, you should notice that the posts, audiences, and the format of...

Bots and fake accounts have taken over our social media platforms! What are bots? Lutz Finger from Forbes defines bots as ‘Bots are...

So, just last night I was playing around with my Soundcloud account (don’t worry, it’s not that great) when I realized that there was an...

Have you ever wondered how ads know what you want to purchase before you even thought of it? Well, occasionally this happens to me...

Social media marketing is an ever-changing landscape that businesses need to adapt with in order to stay relevant and in the minds of...